They say that the Internet came to revolutionize the way companies connect with their customers, however, it seems that we had not realized it until now. Nowadays, the internet has evolved so fast that many companies around the world have set their sights on it.
Due to the global situation we are going through, Digital Marketing and Inbound Marketing have gained more strength, since the consumption habits of cybernauts are in constant transformation.
Digital Marketing seeks to reach the user with Internet advertising that encourages interaction in media and social networks or platforms such as Google, in order to convert them into consumers who eventually become promoters of the brand.
Through digital campaigns, the user's consumption habits are known, making it easier and more effective to develop new strategies.
A clear example of this are Facebook Ads, Instagram Ads or Google Ads through search engines. Just to mention a few, here is a list that will undoubtedly ring a bell:
- Social Media (Facebook, Instagram, Twitter, etc)
- Google Adwords (Google Search y Google Display)
- Email Marketing
- SEO
- Youtube
Through Digital Marketing, companies allow the consumer to become a fundamental part of the sales, promotion and design team, thanks to the direct interaction they have with them and the ease of obtaining information.
This is often thanks to the Inbound Marketing methodology, which in broad strokes and without much ado is a methodology that starts from the three stages of the conversion funnel, or the three stages through which a lead will pass until it becomes a customer, that is, a path that knows, attracts and converts the user, taking into account their online consumption habits.
Consumers are not so quick to let themselves be carried away by their impulses, as they are now more aware and look for valuable content; multiple entrepreneurs have decided to implement new and innovative strategies that help them capture the attention of their potential customers, such is the case of Inbound Marketing.
At this point you may be wondering, what is the difference between the two? First of all, you must understand that Inbound Marketing is a methodology whose focus is to generate a dynamic and educational experience for prospects, while Digital Marketing is a set of tactics that seeks to create specific deliverables with a focus on the Internet.
What type of marketing do I need or should I use?
Nowadays, most brands must have an online presence, as it gives them authenticity and credibility with their customers. The new generations get carried away by the comments they read on the Internet, however, they make their own decisions based on the experience generated by their search process.
You should think about whether your company's line of business, size and objectives can be aligned with a digital strategy. For example, it is quite likely that your company has a website but no online attention, or that you use social networks but the valuable content is overshadowed by commercial content.
Differences between Digital Marketing and Inbound Marketing
Keep in mind that Inbound Marketing is more effective, as it concentrates efforts in many parts, which is why it requires a more aligned and specialized team.
79% of companies in Mexico resort to Inbound Marketing to create effective strategies because this methodology is the one that generates the highest return on investment.
If you are considering implementing a strategy that not only seeks positioning and participation in social networks, but also offers intelligent content that captivates and educates your audience, you will undoubtedly need both efforts.
Remember that not all Digital Marketing agencies offer the possibility of including the Inbound Marketing methodology in their business strategies, that is why before hiring one you must understand what you intend to achieve with your business and define your expectations to create together the perfect strategic plan.
They say that the more comprehensive your campaign is, the better the results will be, providing your customers with unforgettable consumer experiences. Would you like to learn more about the benefits that a good strategy can achieve with your business?
